About

A little about me

An eclectic mix…

I’m a Creative Director with nearly three decades experience of making brands matter. I’ve worked across ads, design, PR, experiential, events, and employee engagement to solve problems, spark emotions, drive action and help connect businesses to what really counts - people.

Over the years, I’ve created and delivered ad campaigns; immersive art galleries; hard-hitting issue-led CSR campaigns; 3 story expo stands packed with technology; brand experiences; sponsorship activations; global launches and roadshows; numerous employee engagement, EVP and culture programs (esp. around Purpose and Values); hundreds of conferences; in-store promos and a lot, lot more. People often try to box me in as the “experiential guy,” but that’s just one chapter. What I really love doing is taking creativity and making it sweat - inside, outside and everywhere in between - in a way that sticks and works.

I’m currently working with agencies across the comms spectrum and am always interested in collaborating with people and places doing interesting things.

Some of the skills I bring to the table:

Creative strategy & direction | Campaign concepts | Experiential design concepts | Employee Engagement | EVP creation | Event Strategy & Narrative | Integrated comms from idea to execution (B2B & B2C) | Brand purpose/positioning/narrative design & storytelling | Taglines & Naming | Copywriting (there's very little I haven't written for incl. packaging, retail, web, environmental design, POS, promotional copy, ads in every media, live scripts etc)

Brands I've worked on

Bentley; BMW; Cadillac; Ford; Infiniti; Jaguar; Mazda; MINI; Mitsubishi; Nissan; Peugeot; Renault; Toyota; FUSO Trucks; Repco; Toll Group; Asahi; CUB; Premium Beverages; Treasury Wine Estates; Metricon; Wesfarmers; Deloitte; ANZ; NAB; Westpac; Barclays; Royal Bank of Scotland; iSelect; The Body Shop; L’Oreal; Unilever; Nestle; Mondelēz; Lavazza; The Coca-Cola Company; Schweppes; Coles; Kmart; Fonterra; Heinz; Mars Petcare; Ipsen; Optus; Telstra; Nokia; Ericsson; BP; Shell; Essential Energy; EnergyAustralia; Dulux; TAC; Yarra Trams; CSR Building Products; BHP; South32; Royal Mail Hotel Dunkeld; City of Melbourne; Melbourne Racing Club; Racing Victoria; Disney; Paramount Entertainment; 20th Century Fox; Australian Grand Prix Corporation; SoilWorx; SubTrux; Castle Estate; Meris Food Equipment

Places I've worked at:

April 2018 - Current: Freelance Creative Director (Melbourne & Sydney)
Collaborations with GPJ; KOJO; Imagination; Jack Morton Worldwide; Rizer; 35 Degrees North; Because XM; Belong; Redhanded; Weave; IndigoLIVE; Gemba; Bunch; Graffiti; Slipper & Slipper; Earl Brandspace; Seeker Agency; Digital White Space; The BITE Project

November 2015 - April 2018: Creative Director: Neonormal (Melbourne)

September 2012 - November 2015: Creative Director: Bunch (Melbourne)

May 2008 – September 2012: Freelance Creative Director/Senior Copywriter (Melbourne & Sydney)
Collaborations with Imagination; KOJO; Graffiti; ABT/Precinct; Immediacy; Bunch

February 2007 - May 2008: Creative Director, Jack Morton Worldwide (Melbourne)

November 2004 - December 2006: Creative Director, Jack Morton Worldwide (London) 

January 1999 - November 2004: Senior Writer, Imagination (London) 

December 1996 - December 1998: Copywriter, The Body Shop (London) 

March 1994 - November 1996: Copywriter, FCB (Johannesburg) 

If you’re more interested in impact than silos, drop me an email or give me a call.