An eclectic mix…
I’m a Melbourne-based CD with almost 30 years’ global experience in agencies that have championed the power of advertising, design, PR, experiential marketing, brand experiences, internal comms, events and employee engagement.
In that time, I’ve created and delivered ad campaigns; immersive art galleries; hard-hitting issue-led CSR campaigns; 3 story expo stands packed with technology; brand experiences; sponsorship activations; global launches and roadshows; numerous employee engagement, EVP and culture programs (esp. around Purpose and Values); hundreds of conferences; in-store promos and a lot, lot more.
As well as performing a toe-curlingly-bad Christmas themed rap to win a pitch, being runner-up in the global competition to design an Olympic mascot and knowing all the lyrics to Bob Dylan’s Jokerman, my breadth of experience means I can genuinely help businesses find interesting, unexpected and effective ways to connect with those that matter. Often agencies find my eclectic background hard to label and I get pigeonholed as the ‘experiential/activation’ guy. While it’s true that’s a big chunk of my story (and one I love), I simply like to use the power of connected creativity to seamlessly permeate inside and outside a business and connect audiences of every type.
I’m currently working with agencies right cross the comms spectrum and am always interested in collaborating with people and places doing interesting things.
Some of the skills I bring to the table:
Creative strategy & direction | Campaign concepts | Experiential design concepts | Employee Engagement | EVP creation | Event Strategy & Narrative | Integrated comms from idea to execution (B2B & B2C) | Brand purpose/positioning/narrative design & storytelling | Taglines & Naming | Copywriting (there's very little I haven't written for incl. packaging, retail, web, environmental design, POS, promotional copy, ads in every media, live scripts etc)
Brands I've worked on:
Bentley; BMW; Cadillac; Ford; Infiniti; Jaguar; Mazda; MINI; Mitsubishi; Nissan; Peugeot; Renault; Toyota; FUSO Trucks; Repco; Toll Group; Asahi; CUB; Premium Beverages; Treasury Wine Estates; Metricon; Wesfarmers; Deloitte; ANZ; NAB; Westpac; Barclays; Royal Bank of Scotland; iSelect; The Body Shop; L’Oreal; Unilever; Nestle; Mondelēz; Lavazza; The Coca-Cola Company; Schweppes; Coles; Kmart; Fonterra; Heinz; Mars Petcare; Ipsen; Optus; Telstra; Nokia; Ericsson; BP; Shell; Essential Energy; EnergyAustralia; Dulux; TAC; Yarra Trams; CSR Building Products; BHP; South32; Royal Mail Hotel Dunkeld; City of Melbourne; Melbourne Racing Club; Racing Victoria; Disney; Paramount Entertainment; 20th Century Fox; Australian Grand Prix Corporation; SoilWorx; SubTrux; Castle Estate; Meris Food Equipment
Places I've worked at:
April 2018 - Current: Freelance Creative Director (Melbourne & Sydney)
Collaborations with GPJ; KOJO; Imagination; Jack Morton Worldwide; Rizer; 35 Degrees North; Because XM; Belong; Redhanded; Weave; IndigoLIVE; Gemba; Bunch; Graffiti; Slipper & Slipper; Earl Brandspace; Seeker Agency; Digital White Space; The BITE Project
November 2015 - April 2018: Creative Director: Neonormal (Melbourne)
September 2012 - November 2015: Creative Director: Bunch (Melbourne)
May 2008 – September 2012: Freelance Creative Director/Senior Copywriter (Melbourne & Sydney)
Collaborations with Imagination; KOJO; Graffiti; ABT/Precinct; Immediacy; Bunch
February 2007 - May 2008: Creative Director, Jack Morton Worldwide (Melbourne)
November 2004 - December 2006: Creative Director, Jack Morton Worldwide (London)
January 1999 - November 2004: Senior Writer, Imagination (London)
December 1996 - December 1998: Copywriter, The Body Shop (London)
March 1994 - November 1996: Copywriter, FCB (Johannesburg)