In support of their sponsorship of the popular Sunset Cinema series that included vehicle displays, a VIP lawn lounge and branded touchpoints, Peugeot also wanted to engage the audience on screen.
We created an interactive quiz for cinephiles, using their love of movies as a point of connection with the brand and a ‘vehicle’ for Peugeot to get email addresses
The film showed a series of iconic movie titles, using just the symbols found on a Peugeot dashboard. The audience solved clues and posted guesses to an online portal before the film started with the chance of winning a great getaway.