I don’t normally include pitches that didn’t make it to fruition but then again, I don’t normally have many pitches where the client asks me to stop 5 minutes into it so they can get a box of tissues as they are crying so much.
These are a few pages of the pitch book that we put together for the 150th Anniversary of the Royal Children’s Hospital. I absolutely loved discovering the stories, finessing the idea then crafting the words and, when we were finished, this was the post-meeting email from the client:
"Wow!! You don't know how directly and clearly this speaks to the imperative of our organisation right now. This is such a contemporary way to bring through the past that brought us here and is, without doubt, our greatest piece of IP”
However, politics got involved and we lost out to the incumbent.
C’est la vie!